Regulatory Context
Triggered by the Homebuyers Privacy Protection Act
HPPA (Public Law 119‑36) amends the Fair Credit Reporting Act so that prescreened mortgage inquiry data can only be furnished when tied to a firm offer of credit or insurance and directed to an existing relationship, or to a party with documented borrower authorization. This largely dismantles the legacy trigger‑lead model and shifts value to first‑party, consent‑rich data and servicing relationships.
From Trigger Leads to Relationships
- Third‑party lead sellers lose easy access to mortgage inquiry data.
- Current lenders/servicers and account‑holding institutions gain a structural advantage.
- Regulators expect auditable proof of permissible purpose and consent.
Where the Patent Fits
8,660,939 gives the acquirer a documented, IP‑protected framework for HPPA‑aligned engagement: identify qualified borrowers, verify the relationship, secure consent, and route them into compliant retention or origination paths.